Partnering for a cause
Case Study
NIVEA
Leveraging a cause to build a brand and drive direct product sales.
THE BIG BANG METHOD
In just 4-months we raised $100,000 and upped buyer engagement on Nivea products upwards of 30% in major, local retailers.
HOW DID WE PULL IT OFF?
Connection
We connected with shoppers around the country using social media, email, and features. We shared the partnership with Big Brother, Big Sister.
Product Displays
We created simple, beautiful product displays sharing our goal of raising $100,000 for the Big Borthers Big Sisters foundation.
Drove Awareness
We shared special offers for loyal customers, created digital and social activation strategies, and created full circle tie ins in every mention of our partnership and efforts during this time.
Created a Buzz
We generated 200+ placements in major media outlets about the new partnership and fundraising efforts and generated over 6.5MM impressions.
WHY IT WORKED
The success of this campaign was embedded in the cross brand relationship between Beiersdorf and Big Brothers Big Sisters; however, we had a bit a foreward thinking that played into our success….
Delivered a fast start to the year
Maximized peak skincare season
Increased shopper engagement
Consumer Connection
Activating consumers to put their purchasing dollars toward a cause that gives back generates trust and buying pull – knowing they were a part of helping make a huge impact takes a purchase beyond practical, and makes it feel good on the conscience level.
Intentional Timing
We chose to launch our campaign efforts on the kick off of national mentoring day to generate even more attention behind the efforts of growing mentorship enrollment. It worked!
Positive Buzz
We generated loads of buzz with over 200 media placements and 6.5 MM impressions, creating a top of mind purchasing tipwire for consumers in the local area.
Giving is the key to receiving, And during this product campaign, we learned consumers are always willing to engage in positive impact initiatives.
How are you making a difference?
By asking ourselves this simple question, and shifting our focus from how we would meet our sales goals to how we could leave an impact, we were able to meet and surpass our quarterly goal EARLY.
We saw an up in the local market sales upwards of 30%.
And we created a loyal consumer base of individuals committed to giving back to the community.
It was a win for all involved.
The Numbers
There was an incredible impact for Big Brothers Big Sisters, and a great return for Beiersdorf.
- Money Raised – $100,000
- Digital Engagement – 6.5MM Imperssions
- Online donations UP! – 48%
Media placements
Digital Impressions
Dollars Raised
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Your vision includes sharing peace with all and saving the planet – and we couldn’t be more excited to help you spread your work far and wide.