FINDING A VOICE IN COMMUNITY
Case Study
THE ACCESSORY JUNKIE
Brands don’t exist without the people that surround them – we gathered fierce women and built a whole line for them.
Build your brand for your Community
Faced with the fun challenge of building a bigger community of women – we knew just what to do – honor some fierce women for the work they’re already doing, get them all together to chat, all while building an entire accessory line around them!
HOW DID WE PULL IT OFF?
Community
We leveraged the power of community. Gathering leaders of various communities, and inviting their tribe, we created an incredible evening event that not only inspired hearts, but also wallets!
Fun
We invited some fierce women to come and have some fun on a photoshoot with us. These photos were then used to create the visuals for the campaign – they’re magnetic.
Tapped into Dreams
We chose women with vision – women trailblazing new paths and saying YES to a life lived outside of the boxes. We knew that would draw in the clients our brand is perfect for….
Knew our people
But only because we knew our people! The success of the Fierce Female Founders panel and product line came from knowing the women who buy from us – and knowing they’re dreaming of being up to big things in this world. We just set out to support them.
WHY IT WORKED
We brought together women who we knew had a community of women, and asked them to invite their community to join us for a cause. The founder’s friends, followers, fans, and the like then all got exposed to The Accessory Junkie. But it was because we put the community first. It was because we decided to inspire women, not because we decided to sell a brand.
Leverage a community of powerhouse women
Put them in one room to talk about their journeys
Create a space for people to feel good
Inspiration mobilizes. We met our ideal client base where their hearts hang out and shared exactly what we knew they needed. It worked.
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Your vision includes sharing peace with all and saving the planet – and we couldn’t be more excited to help you spread your work far and wide.